1.00 Introduction of the organization
Reckitt & Benckiser Bangladesh LTD
Bangladesh is among the 60 countries where Reckitt Benckiser Plc. is continuing its operation and its local subsidiary is named Reckitt Benckiser Bangladesh Limited (RBBL). The current managing director of the company is Mr. Ata Safdar.
The company has its own factory in Chittagong. Head office of RBBL was in Agrabad, Chittagong until 2001. But from December 2001, Head Office has shifted in Gulshan, Dhaka and from here its countrywide operations are being controlled. The products that are marketed in Bangladesh are produced in Chittagong in the manufacturing section of the company. All the finished products are delivered to the warehouse of the company situated in the Tongi Industrial Area.
RBBL produces/imports and markets ten product lines in Bangladesh which include Mortein, Harpic, Trix, Mr. Brasso, Dettol, Veet, Robinson’s Barley, Robin Liquid Blue, Airwick and Disprin. With a narrow product line RBBL is still a leader in certain fields in which they operate and this particularly includes household products, pest repellents and germicides.
RBBL started its voyage and operation in this region on the 15th of April in 1961 under the Companies Act, VII of 1913 as “Robinson’s Foods (Pakistan) Limited”. Robinson’s Barley was the only product that the company introduced in the country. After the liberation in 1971, under a special resolution on 24th August, 1972 the name of the company was changed to “Robinson’s Foods (Bangladesh) Limited”. In 20th March, 1986 in an extra-ordinary general meeting the name of the company was changed to Reckitt & Colman Bangladesh Limited.

Finally, after the merge with Benckiser, in accordance with parent company, the name of the company was again changed to Reckitt Benckiser (Bangladesh) Limited, under an extra ordinary general meeting that was held on November 09, 2000.

Till the year 2000, RBBL was going through a rough phase. The brands were stagnating with no volume gains. However, under the leadership of Mr. Ata Safdar, the former Managing Director of RBBL, through massive organizational restructuring and cost control measures, the company has been able to turn around and now experiencing significant growth.

1.1 .Organizational Overview

1.1.1 Aim
Its aim is to be the number 1 in Bangladeshi market & increase sells of its products & supplying new products to the people. Along with achieving more customer reliability & providing quality products.
1.1.2 Mission & Vision
Is to retain its position & sell more products of different kinds. And vision is before 2015 become the number 1 house hold sellers in Bangladesh & sell all types of products it has. Influencing people to use new products through making celebrity endorsement & making Daily life usage product & make them highly using products for all.

1.1.3 History
The company was formed by a merger between Britain's Reckitt & Colman and the Dutch company Benckiser NV in 1999. The owners of the two companies could see that bringing together complementary businesses with strong global networks would create new opportunities. The companies were competing for the same raw materials, both were involved in large-scale marketing of household products and both used similar distribution channels. However, Reckitt Benckiser has a rich and colourful history spanning more than 193 years.
The origins of Reckitt Benckiser dates back to 1814 when Jeremiah Colman began milling flour and mustard in Norwich, England. Isaac Reckitt rented a starch mill in Hull, England, in 1840. Later he diversified into other household products and in due course passed on his business to his four sons. Reckitt & Sons listed on the London Stock Exchange in 1888. In 1913, Reckitt & Sons and J&J Colman set up a joint venture in South America - Atlantis Ltd.. In 1938 Reckitt & Sons merge with J&J Colman to become Reckitt & Colman Ltd. Various other businesses have been purchased over the years by Reckitt & Colman. In 1995 Reckitt & Colman sells the Colman’s food business.
Benckiser, on the other hand, was founded by Johann A. Benckiser of Germany in 1823. Its main products were industrial chemicals. In 1956 Benckiser diversified into consumer goods and industrial cleaning products. Benckiser continued its expansion into consumer goods via acquisitions and divestitures and it acquired St. Marc S.A, France in 1985, S.A. Camp Group in Spain 1989. In 1991 Benckiser began expansion into Eastern Europe and went public in 1997.
In 1999 Reckitt & Colman plc and Benckiser N.V. merged to become Reckitt Benckiser plc – The world’s no.1 in household cleaning. In November 2000, Reckitt Benckiser acquires Tiga Roda - an Indonesian pest control business. On 1st February 2006, Reckitt Benckiser completed the acquisition of Boots Healthcare International to create a combined £1.926 billion Health and Personal Care business.
Since its formation, Reckitt Benckiser has outperformed its peer group with above average growth in both sales and profits and has grown ahead of target. in 2008, the company’s “rapid succession of well publicised new product variants” were credited for helping them “to capture shoppers' imagination” Business Week has also noted that “40% of Reckitt Benckiser's $10.5 billion in 2007 revenues came from products launched within the previous three years.
In October 2005, Reckitt Benckiser agreed to purchase the over-the-counter drugs manufacturing business of Boots Group, Boots Healthcare International, for £1.926 billion. The three main brands acquired were Nurofen in analgesics; Strepsils sore throat lozenges; and Clearasil anti-acne treatments.
For the last seven years, the Company has achieved a net revenue growth of 7% per year, adding around £1900 million net revenue since 1999 faster than industry average profit growth, tripling net income from £200m in 1999 to £768m in 2006. Reckitt Benckiser’s net revenue for 2006 was £4.9 billion, in 2009 net revenue was £7,753 million. There are about 23000 employees are working around the world.

1.1.4 Future plan
Future plan is to spread their business all over Bangladesh & do more advertisements as possible & also to make their product available all over the country. As they are looking forward to become number 1 has taken some special projects to complete.
1.1.5 Business Activities
Their main business activities are producing, packaging their products, advertisements, distribution, selling etc.
1.1.6 Feature & Product-
Products that are available worldwide are Harpic, Lyso, Easy-Off, Mop&Glo, Brasso, Vanish, Spray’n Wash,Woolite, Calgon, Calgonit, Finish, Electrasol & Jet-Dry, Mortein, Dettol, Veet, Disprin, Strepsils.
2.00 Introduction to the study
2.1 Introduction of the topic
Our topic of research is “Finding reasons and solutions of Reckitt Benckiser’s product Veet’s sales going down.”
This topic shows that veet’s sales went down and we found out the reasons behind it by using various techniques. By analyzing market, public demand, public opinion, product features and checking its availability we found why its sales were going down and recommended solutions of Reckitt Benckiser’s product Veet’s sales going down.

2.2 Rational of the study:
This topic chosen to find out why Reckitt being a very popular, successful & active business organization failed to meet their expectations from their new product “veet”.
As business students we might face this kind of problems in our job sectors, to handle this kind of situation, analyze it & give proper solutions we need to learn how to do it so as trial we have chosen this topic to prepare ourselves. This will also teach us how to react under pressure & take emergency steps & how to get jobs done.

2.3 Statement of the Problems

This report is mainly based on finding the reasons of Reckitt Benckiser’s product Veet failed meet its objectives. By this research we tried to find out answers to some specific qustions related to our reasearch. Why did the product failed to meet its expectation,What were the problems in their product, was there any problem in its producing or in serving to the cutomers, like in its distribution, packaging, using style or in company’s management, what can be the steps to be taken to solve this prolem, Expectation of the customers etc.

2.4 Scope of the Study.

We covered few areas & gathered all the necessary information for our research by surveying the ordinary people using this product & other beauty products. First we collected information from Reckitt Benckiser about where they sell most number of products in different areas of Dhaka & after that we went to those areas, in Gulshan we went to gulshan market & pink city in Banani we went to Banani market, in Old Dhaka “Shopno” shopping mall, at Dhanmondi we went to Concord arcadia, Rapa plaza & in other areas we went to rajlokkhi at Uttara & some stores in Tongi. In these places we went to the shops that have the most demand of Reckitt’s products & asked help from their sales persons to help us in our survey. Our target customers were the people coming there to buy beauty products. We used a questionnaire for our survey.

2.5 Limitations of the Study

-We couldn’t collect more than 30 samples in our survey due time shortage
-Respondents were not that much cooperative
-Reckitt Benckiser authority didn’t gave us names of all the places they sell in good numbers for their organizational secret
-Respondent’s comments due to future needs were not clear


2.6 Objectives of the Study

2.6.1 Broad General Objective

To determine the reasons behind Veet’s failure to meet its expectation & to recommend a solution.

2.6.2 Specific Objectives
-To determine the reasons why veet failed to meet its expectation
-To know the problems that caused it
-Determine was there any problem with its using process?
-Was enough publicity has been made
-Was it available everywhere?
-Was it able to fulfil expectations of its buyers?


3.0 Research Design

3.1 Methodology of the study:
3.1.1 Primary Source:
Mrs Narmin Tartila (Brand Manager, Reckitt Benckiser Bangladesh Ltd.)
Tashfin Islam (HR Director, Reckitt Benckiser Bangladesh Ltd)

3.1.2 Secondary Source:
We have gathered information from secondary data sources. Data that we used for our report it totally web based. (www.reckitt.com)

3.2 Sample size:
Our research sample size is 30.

3.3 Questionnaire:
We have made a questionnaire as a requirement of research work. We have a questionnaire of 21 questions. The question is close ended question.

3.4 Sample Questionnaire:
The sample of questionnaire is given in the next page.










4.00 Data Gathering & Sampling:

We have done the study by communicating with the general customer for complete the whole research. The survey research method is the applied research design and it was under mall survey. The survey question was close ended question.
We have done our research work in different areas. The areas are gulshan, banani, dhanmondi old Dhaka and gazipur. We went to different mall and selected respondent and provide them our survey question paper. The sample was selected on probability basis from all general customers in the mall.

We have done our survey among 30 customers by mall survey. Our sampling is probability sampling. And it is also simple random probability sampling. Because the respondent are general customer and it was mall survey. Standard editing and coding procedures in SPSS software is utilized. Sample tabulation, frequency, descriptive and cross tabulation is utilized to analyze the data.

















5.0 RESEARCH ANALYSIS & RESULT
5.1 FREQUENCY ANALIYSIS OF THE STUDY:

Frequency Percent Valid Percent Cumulative Percent
Valid male 4 13.3 13.3 13.3
female 26 86.7 86.7 100.0
Total 30 100.0 100.0
GENDER

From this graph we can illustrate that veet is more bought by women than men.
Education level

Frequency Percent Valid Percent Cumulative Percent
Valid graduate 4 13.3 13.3 13.3
post graduate 19 63.3 63.3 76.7
h.s.c 4 13.3 13.3 90.0
under s.s.c 3 10.0 10.0 100.0
Total 30 100.0 100.0




From this graph we can illustrate that post graduate people use veet more than graduate, HSC, under SSC.

Marital status
Frequency Percent Valid Percent Cumulative Percent
Valid married 11 36.7 36.7 36.7
unmarried 19 63.3 63.3 100.0
Total 30 100.0 100.0

From this graph we can illustrate that veet is more bought by unmarried than married.
Profession
Frequency Percent Valid Percent Cumulative Percent
Valid service holder 4 13.3 13.3 13.3
business person 2 6.7 6.7 20.0
student 13 43.3 43.3 63.3
housewife 10 33.3 33.3 96.7
other 1 3.3 3.3 100.0
Total 30 100.0 100.0



From this graph we can illustrate that veet is more bought by student and housewife.

Income level

Frequency Percent Valid Percent Cumulative Percent
Valid less 10000 22 73.3 73.3 73.3
16000-20000 5 16.7 16.7 90.0
21000-25000 2 6.7 6.7 96.7
above 30000 1 3.3 3.3 100.0
Total 30 100.0 100.0



From this graph we can illustrate that veet is more bought by those customers who has a income level of less than 10000 because the big users of veet are student.

Area

Frequency Percent Valid Percent Cumulative Percent
Valid gulsan 2 6.7 6.7 6.7
banani 5 16.7 16.7 23.3
old dhaka 7 23.3 23.3 46.7
dhanmondi 7 23.3 23.3 70.0
other 9 30.0 30.0 100.0
Total 30 100.0 100.0



From this graph we can illustrate that veet is used by all over the Bangladesh.
Family member

Frequency Percent Valid Percent Cumulative Percent
Valid 2-3 10 33.3 33.3 33.3
4-5 14 46.7 46.7 80.0
6-7 6 20.0 20.0 100.0
Total 30 100.0 100.0

From this graph we can illustrate that veet is more bought by those family who has family member of 4-5.
Have you ever heard the name of veet?

Frequency Percent Valid Percent Cumulative Percent
Valid rarely 3 10.0 10.0 10.0
occasionally 3 10.0 10.0 20.0
fairly often 9 30.0 30.0 50.0
frequently 15 50.0 50.0 100.0
Total 30 100.0 100.0


From this graph we can illustrate that veet is moral less known by all people.


Have you ever used veet?

Frequency Percent Valid Percent Cumulative Percent
Valid never 2 6.7 6.7 6.7
rarely 3 10.0 10.0 16.7
occasionally 10 33.3 33.3 50.0
fairly often 8 26.7 26.7 76.7
frequently 7 23.3 23.3 100.0
Total 30 100.0 100.0


From this graph we can illustrate that veet is moral less used by all people.

How many unit of veet buy in a month?

Frequency Percent Valid Percent Cumulative Percent
Valid 0 11 36.7 36.7 36.7
1-2 18 60.0 60.0 96.7
3-4 1 3.3 3.3 100.0
Total 30 100.0 100.0

From this graph we can illustrate that veet is moral less known by all people.

From where you buy veet?

Frequency Percent Valid Percent Cumulative Percent
Valid super store 15 50.0 50.0 50.0
general store 4 13.3 13.3 63.3
shopping mall 8 26.7 26.7 90.0
departmental store 3 10.0 10.0 100.0
Total 30 100.0 100.0



From this graph we can illustrate that veet is moral less known by all people because it is available in everywhere.



veet is aproduct of daily life

Frequency Percent Valid Percent Cumulative Percent
Valid disagree 6 20.0 20.0 20.0
Moderately
agree 19 63.3 63.3 83.3
agree 3 10.0 10.0 93.3
strongly agree 2 6.7 6.7 100.0
Total 30 100.0 100.0





From this graph we can illustrate that moral less 63.3% of total sample moderately agree with that veet is a product of daily life.

Do you face any problem after using veet?

Frequency Percent Valid Percent Cumulative Percent
Valid never 18 60.0 60.0 60.0
rarely 7 23.3 23.3 83.3
occasionally 2 6.7 6.7 90.0
fairly often 2 6.7 6.7 96.7
frequently 1 3.3 3.3 100.0
Total 30 100.0 100.0

From this graph we can illustrate that veet is not so much harmful for skin.
The size of the veet is able to satisfy customer

Frequency Percent Valid Percent Cumulative Percent
Valid strongly disagree 3 10.0 10.0 10.0
disagree 4 13.3 13.3 23.3
moderate agree 15 50.0 50.0 73.3
agree 5 16.7 16.7 90.0
strongly agree 3 10.0 10.0 100.0
Total 30 100.0 100.0







From this graph we can illustrate that moral less50% of total sample moderately agree with that the size of the veet is able to satisfy customer.


All necessary information and instruction is given on package of veet

Frequency Percent Valid Percent Cumulative Percent
Valid strongly disagree 3 10.0 10.0 10.0
disagree 2 6.7 6.7 16.7
moderate agree 14 46.7 46.7 63.3
agree 9 30.0 30.0 93.3
strongly agree 2 6.7 6.7 100.0
Total 30 100.0 100.0



From this graph we can illustrate that veet maintain every requirement of customers because moral less 46.7% of total sample moderately and 30% are agree with the statement.



There may have changes in packaging of veet

Frequency Percent Valid Percent Cumulative Percent
Valid strongly disagree 3 10.0 10.0 10.0
disagree 1 3.3 3.3 13.3
moderate agree 18 60.0 60.0 73.3
agree 5 16.7 16.7 90.0
strongly agree 3 10.0 10.0 100.0
Total 30 100.0 100.0

From this graph we can illustrate that moral less 60% of total sample moderately agree with that there may have changes in packaging of veet.

Do you ever see any expired dated veet in the market?

Frequency Percent Valid Percent Cumulative Percent
Valid never 19 63.3 63.3 63.3
rarely 5 16.7 16.7 80.0
occasionally 4 13.3 13.3 93.3
fairly often 2 6.7 6.7 100.0
Total 30 100.0 100.0



From this graph we can illustrate that veet is not harmful for skin because 63.3% of total sample state that they did not see any expired dated veet in the market.



The price of the veet vary from area to area

Frequency Percent Valid Percent Cumulative Percent
Valid never 18 60.0 60.0 60.0
rarely 7 23.3 23.3 83.3
occasionally 3 10.0 10.0 93.3
fairly often 2 6.7 6.7 100.0
Total 30 100.0 100.0

From this graph we can illustrate that the price of the veet is not vary from area to area.


The price of the veet is reasonable to every customer

Frequency Percent Valid Percent Cumulative Percent
Valid strongly disagree 5 16.7 16.7 16.7
disagree 5 16.7 16.7 33.3
moderate agree 14 46.7 46.7 80.0
agree 4 13.3 13.3 93.3
strongly agree 2 6.7 6.7 100.0
Total 30 100.0 100.0




From this graph we can illustrate that the price of the veet is reasonable to every customer because 46.7% of total sample moderately agree with the statement.

If veet may have changes in pricing do you think the sales of veet increase?

Frequency Percent Valid Percent Cumulative Percent
Valid yes 18 60.0 60.0 60.0
no 4 13.3 13.3 73.3
netural 8 26.7 26.7 100.0
Total 30 100.0 100.0




From this graph we can illustrate that 60% of total sample state yes that If veet may have changes in pricing then the sales of veet will increase.
veet is very well known brand

Frequency Percent Valid Percent Cumulative Percent
Valid disagree 5 16.7 16.7 16.7
moderate agree 11 36.7 36.7 53.3
agree 5 16.7 16.7 70.0
strongly agree 9 30.0 30.0 100.0
Total 30 100.0 100.0


From this graph we can illustrate that veet is moral less known by all people.

From where you came to know about at first time?

Frequency Percent Valid Percent Cumulative Percent
Valid television 18 60.0 60.0 60.0
bill board 3 10.0 10.0 70.0
newspaper 4 13.3 13.3 83.3
from frend 5 16.7 16.7 100.0
Total 30 100.0 100.0

From this graph we can illustrate that television is most strong media of veet advertisement.
Do you think advertising of veet is able to capture market?
Frequency Percent Valid Percent Cumulative Percent
Valid yes 20 66.7 66.7 66.7
no 7 23.3 23.3 90.0
netural 3 10.0 10.0 100.0
Total 30 100.0 100.0


From this graph we can illustrate that advertising of veet is able to capture market because 66.7%of total sample state for yes.

If veet may have changes in advertising do you think the sales of veet will increase?

Frequency Percent Valid Percent Cumulative Percent
Valid yes 20 66.7 66.7 66.7
no 2 6.7 6.7 73.3
netural 8 26.7 26.7 100.0
Total 30 100.0 100.0



From this graph we can illustrate that the sales of veet will increase If veet may have changes in advertising because 66.7%of total sample state for yes.



Are you satisfied with veet?

Frequency Percent Valid Percent Cumulative Percent
Valid yes 10 33.3 33.3 33.3
no 2 6.7 6.7 40.0
netural 18 60.0 60.0 100.0
Total 30 100.0 100.0



From this graph we can illustrate that most of people are moral less satisfied with veet because 6.7% of total sample only state for no and 33.3% are yes and rest of are neutral.

If veet come up with some new changes that will increase the sales?


Frequency Percent Valid Percent Cumulative Percent
Valid yes 20 66.7 66.7 66.7
no 4 13.3 13.3 80.0
netural 6 20.0 20.0 100.0
Total 30 100.0 100.0



From this graph we can illustrate that the sales of veet will increase If veet come up with some new changes because 66.7%of total sample state for yes.

5.2 DESCRIPTIVE STATISTICS ANALYSIS OF THE STUDY:

N Minimum Maximum Mean Std. Deviation
1. Have you ever heard the name of veet? 30 2 5 4.20 1.00
2. Have you ever used veet? 30 1 5 3.50 1.17
3. Veet is aproduct of daily life 30 2 5 3.03 .76
4. Do you face any problem after using veet? 30 1 5 1.70 1.09
5. The size of the veet is able to satisfy customer 30 1 5 3.03 1.07
6. All necessary information and instruction is given on package of veet 30 1 5 3.17 1.02
Valid N (listwise) 30

Never / strongly disagree = 1
Frequently / strongly agree =5
Average = 2.5
Standard deviation is indicating of dispersion of average.

According to above analyses, from question number 1 all of the people more or less know about veet as where 1 is indicate that people never heard about veet here minimum number is 2 and maximum number is 5 also the average is 4.20 which is more than 2.50, so we can say that people know about veet and dispersion is very low that is1.

From question no2. we see that most of the people use veet as where 1 is indicate that people never heard about veet here minimum number is 1 and maximum number is 5 also the average is 3.5 which is more than 2.50, so we can say that most of the people use veet .

According to question no3. Most of the people think that veet is used as they need like it is not a daily life used or used unnecessarily. The average of this question is 3.03 and this average is varying .76. So the information is more reliable. And no one thing that there is no need of veet.
According to question no4 most of the user doesn’t face any problem after using veet as the average of this question is 1.70 but as the standard deviation is 1.09 so we can see that some people is faced problem.

According to question no5 most of the people think that the size of veet is not a very perfect or not it is a big problem for them. But some people think that size of veet is perfect and some people than that size is not ok.

According to question no6, most of the people think all the information is provide for using veet but some people think that information is not adequate and some people think that it is enough.

N Minimum Maximum Mean Std. Deviation
7. There may have changes in packaging of veet 30 1 5 3.13 1.01
8. Do you ever see any expaired dated veet in the market? 30 1 4 1.63 .96
9. The price of the veet vary from area to area 30 1 4 1.63 .93
10. The price of the veet is reasonable to every customer 30 1 5 2.77 1.10
11. Veet is very well known brand 30 2 5 3.60 1.10
Valid N (listwise) 30


Never / strongly disagree = 1
Frequently / strongly agree =5
Average = 2.5
Standard deviation is indicating of dispersion of average.



According to question no7, most of the people notice that that the package of veet is changed as the average answer is 3.13 which indicate that most of people know about it but some people didn’t notice that.

According to question no8, most of the people don’t find any expired veet in the shop and the dispersion is very low so we can say that the answer is more confident. But no one is strongly agreed that there is no expired veet in market.

According to question no9, most of the people think the variation of price of veet area to area is rare but it is not sure that the is never vary area to area. And the dispersion is onlt .93 which indicate that most of them didin;t find price variation but not all of them.

According to question no6, most of the people think the price of veet is not very reasonable or it is not very big amount. As the dispersion of this answer is a little bit high so we can say that a few people think that the price is high and few people think it is reasonable.

According to question no6, most of the people think that veet is very well known brand as we see earlier that most of the people know about the veet. But a few people is not agree with that may be for some reason and some people are strongly agree with that.












5.3 CROSS TABULATION ANALYSIS OF THE STUDY

Case Processing Summary

Valid Missing Total
N Percent N Percent N Percent
AGE * how many unit of veet buy in a month? 30 100.0% 0 .0% 30 100.0%
AGE * do you face any problem after using veet? 30 100.0% 0 .0% 30 100.0%
AGE * from where you came to know about at first time? 30 100.0% 0 .0% 30 100.0%

AGE * how many unit of veet buy in a month? Cross tabulation Count

0 1-2 3-4
AGE 15-20 2 1 3
21-25 2 12 14
26-30 3 4 1 8
30-35 3 1 4
above 35 1 1
Total 11 18 1 30


From above analyses we can see that the people who have age 21 to 25 buy more veet then other and the age of above 35 rarely buy veet. And here most of the people but veet 1 or 2 in a month.








AGE * do you face any problem after using veet? Cross tabulation Count

never rarely occasionally fairly often frequently
AGE 15-20 2 1 3
21-25 9 2 1 1 1 14
26-30 4 2 1 1 8
30-35 3 1 4
above 35 1 1
Total 18 7 2 2 1 30

Any age people do not face big problem for using veet but people who have age 21 to30 rarely faced problem.

AGE * from where you came to know about at first time? Cross tabulation Count

television bill board newspaper from friend
AGE 15-20 2 1 3
21-25 6 2 3 3 14
26-30 6 1 1 8
30-35 3 1 4
above 35 1 1
Total 18 3 4 5 30

People know about veet from newspaper & friend, whose age is within 21to30. And more or less all aged people know about veet from television.






Case Processing Summary

Valid Missing Total
N Percent N Percent N Percent
marital status * how many unit of veet buy in a month? 30 100.0% 0 .0% 30 100.0%

Marital status * how many unit of veet buy in a month? Cross tabulation Count

0 1-2 3-4
marital status married 5 5 1 11
unmarried 6 13 19
Total 11 18 1 30


According to analyses unmarried people buy more veet then married people but married people who buy veet they buy more than unmarried people.

Case Processing Summary

Valid Missing Total
N Percent N Percent N Percent
income level * how many unit of veet buy in a month? 30 100.0% 0 .0% 30 100.0%
income level * from where you buy veet? 30 100.0% 0 .0% 30 100.0%





income level * how many unit of veet buy in a month? Cross tabulation Count

0 1-2 3-4
income level less 10000 8 4 12
16000-20000 3 1 1 5
21000-25000 12 12
above 30000 1 1
Total 11 18 1 30

According to analyses we see that people who have income within 21000-25000 tk they buy more veet then others and who have income more than 30000 tk they rarely buy veet. And most of the people who have income less than 10000 they also buy veet but not frequently.
income level * from where you buy veet? Cross tabulation Count

income level less 10000 2 2 7 1 12
16000-20000 3 1 1 5
21000-25000 3 3 6 12
above 30000 1 1
Total 8 6 13 3 30

According to analyses we see that most of the people who have income within 21000-25000 buy veet from shopping mall and also the people of income less than 10000 buy veet from shopping mall most of the time.

Case Processing Summary

Valid Missing Total
N Percent N Percent N Percent
GENDER * how many unit of veet buy in a month? 30 100.0% 0 .0% 30 100.0%


GENDER * how many unit of veet buy in a month? Cross tabulation Count

0 1-2 3-4
GENDER male 3 1 4
female 11 15 26
Total 11 18 1 30

According to analyses we see that most of the people who buy veet are female so we can say veet is basically used by female.

Case Processing Summary
Valid Missing Total
N Percent N Percent N Percent
Area * from where you buy veet? 30 100.0% 0 .0% 30 100.0%

Area * from where you buy veet? Cross tabulation Count

super store general store shopping mall departmental store
area gulsan 2 2
banani 2 1 1 1 5
old dhaka 3 2 2 7
dhanmondi 3 3 1 7
other 5 1 2 1 9
Total 15 4 8 3 30


People live in gulshan buy veet from super store most of the time, People live in Banani buy veet from super store as well as all types of mall, People live in old Dhaka buy veet from super store most of the time also from general store & shopping mall but rarely buy from departmental store. People live in Dhanmondi buy veet from super store & shopping mall most of the time.

Case Processing Summary

Valid Missing Total
N Percent N Percent N Percent
Education level * how many unit of veet buy in a month? 30 100.0% 0 .0% 30 100.0%
Education level * the price of the veet is reasonable to every customer 30 100.0% 0 .0% 30 100.0%
Education level * have you ever used veet? 30 100.0% 0 .0% 30 100.0%


Education level * have you ever used veet? Cross tabulation Count

never rarely occasionally fairly often frequently
Education
level graduate 2 1 1 4
post graduate 1 2 5 5 6 19
h.s.c 1 2 1 4
under s.s.c 1 1 1 3
Total 2 3 10 8 7 30


Post graduate & graduate people use veet more than others and people under SSC use veet less than others.








Education level * how many unit of veet buy in a month? Cross tabulation Count

0 1-2 3-4
Education level graduate 3 1 4
post graduate 5 13 1 19
h.s.c 2 2 4
under s.s.c 1 2 3
Total 11 18 1 30

Post graduate people buy more veet then others and graduate people rarely use veet.

Education level * the price of the veet is reasonable to every customer Cross tabulation
Count

strongly disagree disagree moderate agree agree strongly agree
Education
level graduate 1 2 1 4
post graduate 4 4 8 2 1 19
H.S.C 1 3 4
Under H.S.C 1 2 3
Total 5 5 14 4 2 30


Post graduate people think that price of vet is not reasonable to customer. People who are HSC they think price is not too high or low may be they don’t think about it.





6.00 Problems found &Recommendation

After our survey we found the following problems with the product “Veet”.

-Enough publicity was not made like less advertisement than other product of Reckitt.
-Less distribution outside the modern areas
-It was not a product of daily life usage so it didn’t had that much sales
-It was a little bit painful to use

7.00 Recommendations

-They can distribute it in all areas of the country
-Do more advertisement by celebrity endorsement, influencing people by telling people its usefulness of it & showing that its product for modern women
-Make more size packaging
-Fulfil people’s expectations from it like supplying it everywhere, reduce price & make easy using process

8.00 Conclusion

Finally we can say that it has some management & some customer problems which they can overcome y following the recommendations. As it has popularity & demand in market proper advertisement & distribution can make its sales high. Soon we can expect that it will have good sales & will meet its expectations